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Course Overview

Session 1

What is the Internet?

Internet vs other information resources

Finding a 'knowledge hub'

Search engines

- How they work
 - Comparing engines
- Using Top Three sites

Search strategies

Offline Assignment 1

Session 2

Evaluating information
Researching companies
Researching markets
Researching countries
Researching news
Search software
Offline Assignment 2

Assignments from Session 2

Example Sites

Be sure that you have looked through all the example sites used in the second session. You can find a simple list of all the sites mentioned in each section in the table below:

Evaluating information
Researching companies
Researching markets
Researching countries
Researching news
Search software


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Exercises

Did you manage to finish all the exercises? If not you can quickly return to any exercise using the table below:

 
Exercise Number 8 Using Intuition to Guess A Web Address
Exercise Number 9: Finding Company Information on the Net

Exercise Number 10: Carrying out Market Research

Exercise Number 11: Searching for Overseas Business Information

Exercise Number 12: News on the Internet
Exercise Number 13: Using Search Software

Further Reading

1. Oh No! I Can't Get on the Web: Offline Strategies for Internet Content Presentations
Using the Internet in live presentations: why some people try and avoid it at all costs. What are the options for showing Web content offline? An interesting and informative article that offers practical solutions.

2. Intelligent Agents: A Primer
An in-depth introduction to the world of 'Intelligent Agents', complete with plenty of examples. Comprehensive for a so-called primer - often entertaining as well - this is well worth reading.

3. Myths for Today, Hopes for Tomorrow
Gary Price is the Webmaster at the Virginia Campus Library, George Washington University. His article, 'Myths About The Net' is a 'top twelve' list of misconceptions about the Internet and the World Wide Web. It deals with basic concepts but is worth reading because even Web professionals probably have at least some misconceptions about their 'workplace'.

4. Building Earth's Largest Library: Driving into the Future
This article starts by looking at the rise and rise of Amazon, and then asks why libraries can't do the same. Fascinating and insightful, a mixture of analysis and 'what if?', this is both interesting and thought-provoking.

5. The Art of Backward Searching: Use Search Engines in Reverse
To quote from the article, 'Reverse Web searching is similar to reverse telephone lookup, where you enter a telephone number, and you get the name and address of the owner. With reverse Web searching, you enter a Web address (URL), and the results are Web pages that have linked to the URL you entered.' This is a useful technique for gauging the popularity of a site, and, if you look carefully at the sources you uncover, a lot can be learned about the reliability of the resource. (See the article on 'field searching' for more on this kind of search technique.)

6. Super Searchers' Search Secrets
Chris Sherman (President of Searchwise, a Los Angeles based Web consulting firm) asks four people...

  • Danny Sullivan - Editor, Search Engine Watch
  • Tara Calishain - Author, Official Netscape Guide To Internet Research
  • Ran Hock - Author, The Extreme Searcher's Guide to Web Search Engines
  • Reva Basch - Author, Secrets Of The Super Net Searchers, and Researching Online For Dummies
...to share their 'searcher's search secrets'.